<aside> 📌 Click on each card to see a full breakdown of the archetype!

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<aside> ✏️ Four questions to get you started with your archetype…

  1. What are the core values that define your brand, and how can you incorporate them into your marketing messaging and branding to create a consistent and authentic voice?
  2. What are the common pain points or desires of your audience, and how can you use your brand archetype to create messaging that resonates with them on an emotional level?
  3. How does your brand archetype influence your content strategy, and what types of content can you create that align with your archetype and help establish your brand's personality while engaging your audience?
  4. How can you use your brand archetype to differentiate your brand from competitors in your industry, and what unique approaches or marketing tactics can you use to stand out while staying true to your brand's essence? </aside>

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Brand archetypes

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